Our marketing blog.

Clients should not have to wonder what is happening on their account between formal reports. Growth Friday has been developing a more regular work-in-progress update format designed to give clients a simple view of recent activity, notable observations, and the priorities ahead.

The intent is straightforward: clearer communication, less guesswork, and a closer connection to the work being carried out across each account. These updates complement the Client Portal and monthly reporting rather than replacing them.

A mid-year view of momentum.

The halfway point of the year is a useful moment to review what is working, what has changed, and where the strongest opportunities may be in the months ahead. Good marketing momentum is not one metric or one channel. It usually shows up as a collection of reinforcing signals.

• ‍Organic visibility. Useful content and technical foundations are helping the business become easier to find.‍
• Efficient paid activity. Advertising is reaching the right people with a message that encourages action.‍
• A clear website journey. Visitors can quickly understand the offer and take the next step.‍
• Accurate online information. Customers encounter current, consistent details wherever they look for the business.

When business goals shift, the marketing plan should shift too. A mid-year review is an opportunity to make that adjustment early, not after months of effort have been invested in the wrong direction.

Why AI search deserves attention.

AI-assisted search experiences are changing the way people evaluate products and services. Instead of visiting several websites and doing all the comparison work themselves, customers may receive a summarized answer that informs their next move.

For businesses, this makes an authoritative and consistent web presence more important. Clear content, complete online profiles, and reliable business information help search systems and potential customers understand what a business does and why it is relevant.

A five-minute online-presence check.

Business details can drift out of date faster than expected. Take a few minutes to confirm that contact information, hours, services, descriptions, and current images accurately represent the business across the website and the major profiles it maintains.

For Growth Friday clients, this is also work we monitor as part of the broader marketing program. Accurate information is a simple foundation, but it supports trust, conversion, and search visibility.‍

This article is adapted from the Growth Friday June 2026 client newsletter, Issue 2.

Data is most valuable when it is easy to interpret. Growth Friday’s redesigned client reports were created to make monthly performance easier to read, easier to access, and more useful in decision-making.

Each reporting email now begins with an AI-generated plain-language summary. Rather than asking clients to start with a dense set of numbers, the summary provides context: what happened during the month, what the results mean, and where the team is focused next.

The reporting experience and Client Portal have also been optimized for mobile and tablet. Clients can check their account information in the format that fits the way they work, whether that is from a desktop, tablet, or phone.

Ongoing improvements across our services.

Marketing programs are not static, and neither are the systems that support them. This edition highlighted several improvements being introduced across Growth Friday services.

• ‍Monthly content planning. Eligible local-presence clients receive a more structured way to keep online activity consistent.‍
• Improved image-sharing workflow. Clients can provide new photos and visual assets more easily for use across their marketing.‍
• Continuous optimization. Ongoing refinements support content accuracy, review monitoring, and channel performance.

The underlying approach is consistent: improve the client experience while keeping marketing activity connected to the goals of each account.

Preparing for a broader view of visibility.

Search is evolving as AI-assisted experiences become a more common part of how people research businesses. Growth Friday is building this into the way client performance is understood, so AI visibility can be considered alongside traditional organic performance rather than as a disconnected metric.

For clients, the important point is that the fundamentals still matter. High-quality content, clear website information, strong technical performance, and consistent brand details across the web all help create a more durable presence in search.

The best time to ask for a review.

Many satisfied customers are willing to leave a review, but they are rarely asked at the right time. A short, personal follow-up within a day or two of a positive interaction can make the process feel natural and easy.

Keep the request simple, use the customer’s name, and provide a direct link where appropriate. It is a small habit that can build meaningful trust over time.‍

This article is adapted from the Growth Friday June 2026 client newsletter, Issue 1.

For many years, a search strategy focused mainly on where a website appeared in a list of traditional search results. That still matters. However, customers are increasingly using AI-powered tools to research, compare, and shortlist products and services before they visit a website.

That means businesses need a broader view of visibility. It is no longer enough to look only at conventional ranking positions. Businesses also need to understand whether they are being surfaced, described, or cited when AI systems help people answer a question or compare options.

What has improved.

Growth Friday has enhanced the way it monitors AI visibility for client accounts. The objective is to make the emerging search landscape easier to understand and to identify where the next opportunities may sit.

• ‍Deeper tracking. We now have a more detailed view of how a business appears in AI-generated search results.‍
• Competitive-gap visibility. The reporting provides clearer insight into the areas where other businesses may be appearing instead.‍
• More transparent reporting. AI visibility information can be understood alongside wider performance data, rather than in isolation.

The purpose is not to treat AI as a replacement for established search work. It is to extend that work. Strong technical foundations, authoritative content, accurate business information, and a trustworthy online presence remain central to both traditional search performance and AI discovery.

Reporting that focuses on what matters.

Every client has a different mix of marketing services, which means every reporting view should reflect the work that is actually active. Growth Friday reports on the signals most relevant to each account, such as organic visibility, website performance, paid media activity, social content, and user experience.

The Client Portal makes that information easier to review over time. It gives clients a single place to see current performance, historical trends, and the work being prioritized next.

A practical reminder about reviews.

Customer reviews are one of the clearest signals of trust a business can earn. The best time to ask for one is shortly after a positive interaction, while the experience is still fresh. A personal request, combined with a direct review link, is often more effective than a generic automated message.

For Growth Friday clients who use our review-support services, we can help make that process easier to manage and more consistent.‍

This article is adapted from the Growth Friday May 2026 client newsletter, Issue 2.

We believe clients should be able to understand what is happening across their marketing without having to chase an update or decode a complicated spreadsheet. That is why we rebuilt the Growth Friday Client Portal from the ground up.

The upgraded portal brings key account information together in one place. Clients can review performance dashboards, read reporting more easily, and see a clearer picture of the activity taking place across their marketing program. It is designed to make the relationship between the work being done and the results being monitored easier to follow.

For current clients, the Client Portal is the best place to check in on your account. You can log in to the Client Portal at any time.

What happens behind the scenes.

Every Growth Friday account is different, but the work is connected. Depending on the services in place, our team may be working across local presence, organic search, paid media, social content, website experience, and reporting. The common aim is to keep the right information, content, and customer journeys working together rather than treating each channel in isolation.

• ‍Organic search and SEO. This work strengthens technical foundations and develops useful content that helps people find the business.‍
• Paid media. Campaign, audience, creative, and budget optimization help keep advertising aligned with business goals.‍
• Social content. Planning and publishing across relevant channels supports a consistent, visible brand presence.‍
• Website and user experience. A faster, clearer website journey helps turn visitors into inquiries.‍
• Reporting. Regular reporting brings performance and the next priorities into a practical view.

Not every service applies to every account. The Client Portal and regular reports reflect the marketing activity that is active for each client.

Introducing the Newsletter Hub.

This edition also introduced the Growth Friday Newsletter Hub, a done-for-you email newsletter service for existing clients. The service is designed for businesses that want to keep their customer list engaged without adding another recurring task to their team.

Growth Friday writes the newsletter, prepares it in the email platform, and sends it after client approval. Each edition includes a dedicated approval space, review of the website subscription experience where relevant, and reporting after each send. Newsletters are sent twice a month, helping businesses stay visible and useful to their existing audience.

Why offline activity still matters online.

Digital marketing is strengthened by the relationships a business builds in the real world. Networking, industry involvement, speaking opportunities, and community participation can lead to direct referrals, but they can also encourage more branded searches, reviews, recommendations, and social engagement over time.

The lesson is simple: the strongest online presence is often supported by consistent offline reputation-building. Marketing works best when both reinforce each other.

This article is adapted from the Growth Friday May 2026 client newsletter, Issue 1.

AI-assisted search is changing how people research businesses before making a decision. Customers are increasingly asking tools to summarize options, compare providers, and recommend a next step. For businesses, this means visibility needs to be understood across both traditional search results and AI-generated answers.

With the August 31 end-of-month report, Growth Friday clients will be able to see AI visibility data directlyin the Client Portal. The goal is to make this emerging part of search performance visible, understandable,and connected to the reporting clients already use.

• ‍An AI visibility score. This provides a regular indicator of how the business is appearing across monitored AI search experiences.‍
• Queries that surface the business. This gives useful context around the topics and questions where thebusiness is being recognized.‍
• AI data alongside traditional search data. Bringing these signals together provides a clearer, more complete view of visibility in one place.

This is not a replacement for established SEO. Strong content, accurate information, technical quality, anda trusted online presence are still essential. AI visibility gives clients another way to understand how those foundations are working in the changing search landscape.

RSS feeds are the next step in helping useful content travel further.

Growth Friday is also beginning a phased RSS rollout for Growth and Accelerate clients. An RSS feed gives search engines and other systems a structured way to discover new articles, updates, and resources published on a website.

For clients, this supports a more orderly content ecosystem. When fresh content is published, the feed helps make that update easier to find and understand. It is one supporting signal among many, not a shortcut or a guarantee of placement, but it complements the same quality content and technical foundations that support SEO and AI discovery.

The first phase will focus on establishing structured feeds for newly published articles and website updates. As the rollout develops, the feature will remain connected to each client’s wider content, SEO, a nd AI visibility strategy.

Custom websites that support the entire marketing program.

Many existing and new clients are commissioning custom websites through the Growth 360 platform.These are not isolated design projects. They are built on a modern technical stack and integrated into the marketing work already taking place across search, content, paid media, and reporting.

Each website is designed around the business it represents, with clear structure, useful content, fast performance, and conversion-focused journeys. That gives people an easier path from first visit to inquiry, while giving search engines and AI systems clearer information to work with.

• ‍Custom design and modern development. Each website is built around the business and designed toevolve with it.‍
• AI- and SEO-ready structure. Clear architecture and content make it easier for search systems tounderstand the site.‍
• Connected performance data. Website traffic and lead activity can be reviewed alongside widermarketing performance.

Website design and development is available as part of Growth 360. If you are considering a new websiteor a more strategic rebuild, Growth Friday can help assess how the site should support the channels around it.

Your Client Portal is the source of truth.

The Client Portal remains the go-to place for clients to find account information. It brings together recent updates, performance reports, content and approvals, AI visibility information, and shared resources in one place.As Growth Friday continues to add services and improve reporting, the portal is where those updates connect. Current clients can log in to the Client Portal to review their account.

This article is adapted from the Growth Friday August 2026 client newsletter and is scheduled to accompany the August 17 edition.

Healthcare marketing has rapidly evolved due to digital transformation, and medical practices, hospitals, and health systems that fail to adapt risk losing patients to competitors who show up first. Healthcare marketing agencies help organizations navigate this complex landscape and build consistent patient acquisition systems.

I'm Daniel Harman, Founder and CEO of Growth Friday. Our Growth 360 system is built specifically for professional service firms like healthcare organizations that need an integrated approach to patient acquisition.

What healthcare marketing agencies do.

Healthcare marketing agencies specialize in helping medical practices, hospitals, and health systems attract and retain patients through digital channels. The best agencies offer:

• Local SEO to appear in local search results and Google Maps
• Content marketing to build topical authority and trust
• Google Ads and Meta Ads to capture high-intent patients
• Website design and UX optimization to maximize conversion rates
• AI SEO to build visibility in AI-generated responses

What to look for in a healthcare marketing agency.

Not all healthcare marketing agencies are created equal. The best ones:

• Understand healthcare regulations and compliance requirements (HIPAA, FTC guidelines)
• Have proven results with healthcare organizations similar to yours
• Build integrated systems, not disconnected tactics
• Report on business outcomes (new patients, cost per acquisition) not vanity metrics
• Offer transparent pricing and clear expectations

At Growth Friday, our client showcase demonstrates the results we've achieved for healthcare organizations and other professional service firms. Our client testimonials speak to the quality of our work and our commitment to results.

The core channels of healthcare marketing.

Local SEO: the foundation of patient acquisition.

For most healthcare organizations, local SEO is the highest-ROI marketing channel. When someone searches "doctor near me" or "specialist in [city]," they are ready to book. The foundation of healthcare local SEO is your Google Business Profile. For more local SEO strategies, read our guide on Top 10 Local SEO Strategies for More Local Leads. For more on medical SEO specifically, read our guide on medical SEO.

Content marketing: building authority and trust.

Healthcare patients research extensively before choosing a provider. Content marketing is how you answer their questions and build trust before they ever contact you. For a deeper dive into content strategy, read our guide on cluster content strategy.

Paid media: capturing demand and scaling growth.

Our Google Ads and Meta Ads services are built to drive new patient bookings, not just clicks. For more on Google Ads management, read our guide on Google Ads management services.

AI visibility: the new frontier of healthcare marketing.

As AI assistants become more prevalent in the patient research process, appearing in AI-generated responses is becoming a new form of visibility. Our AI SEO service helps healthcare organizations build the kind of authority that earns mentions in AI responses. For more on digital marketing for medical professionals, read our guide on digital marketing for doctors.

Serving healthcare organizations across the US.

We work with healthcare organizations in competitive markets including Los Angeles, Brentwood, Orange County, Pasadena, and Santa Monica. Ready to work with a healthcare marketing agency that delivers real results? Book your Growth Strategy Call today.

The industrial sales rep who built a career on handshake deals, trade show booths, and mailed catalogs is still valuable. But the world around that rep has fundamentally shifted. In 2025 and 2026, the majority of industrial research happens online — before any human contact. Industrial marketing is how you show up in that research phase and earn the right to a conversation.

I'm Daniel Harman, Founder and CEO of Growth Friday. Our Growth 360 system is built specifically for professional service firms and B2B companies like industrial businesses that need an integrated approach to lead generation.

Why industrial marketing has changed.

The industrial buyer journey has fundamentally shifted:

• Over 70% of B2B buyers complete most of their research online before contacting a vendor
• Younger procurement managers and engineers are digital natives who research on Google, LinkedIn, and YouTube
• AI assistants are increasingly used to research industrial suppliers and solutions
• Rising trade show costs and declining ROI are pushing budgets toward digital channels

The core channels of industrial marketing.

Organic search: being found when buyers research.

For most industrial businesses, organic search is the highest-ROI marketing channel. When a procurement manager searches "industrial supplier in [city]" or "[specific component] manufacturer," they are ready to request a quote. Our local SEO service ensures you appear prominently in those searches. For more local SEO strategies, read our guide on Top 10 Local SEO Strategies for More Local Leads.

Content marketing: building authority and trust.

Industrial buyers research extensively before choosing a supplier. Content marketing is how you answer their questions and build trust before they ever contact you. Effective industrial content includes technical guides, case studies, product specifications, and educational content that demonstrates your expertise. For a deeper dive into content strategy, read our guide on cluster content strategy. For more on auditing and optimizing your existing content, read our guide on how to audit content marketing.

Paid media: capturing high-intent searches.

Our Google Ads service is built to drive qualified leads, not just clicks. For industrial businesses, Google Ads are particularly effective for capturing high-intent searches from buyers who are ready to request a quote. For more on Google Ads management, read our guide on Google Ads management services.

LinkedIn marketing: reaching industrial decision-makers.

LinkedIn is the most important social platform for industrial marketing because it is where procurement managers, engineers, and operations directors spend their professional time. Our Social Media service includes LinkedIn strategy for B2B and industrial businesses. For more on LinkedIn marketing for professional services, read our guide on LinkedIn marketing for professional services.

AI visibility: the new frontier of industrial marketing.

As AI assistants become more prevalent in the B2B research process, appearing in AI-generated responses is becoming a new form of visibility. Our AI SEO service helps industrial businesses build the kind of authority that earns mentions in AI responses.

Website UX: converting visitors into qualified leads.

Your website needs to be built to convert visitors into qualified leads. Our Website Design and UX services are built to maximize conversion rates for B2B and industrial businesses. See how we've helped industrial businesses grow in our client showcase.

Building an integrated industrial marketing system.

At Growth Friday, our Growth 360 system integrates organic search, content marketing, paid media, and user experience into one unified strategy. Ready to build an industrial marketing system that drives consistent qualified lead generation? Book your Growth Strategy Call today.

This is a practical, channel-by-channel med spa marketing guide built for owners and managers who want measurable results in 2026 — whether you run a single location or a growing multi-location group.

I'm Daniel Harman, Founder and CEO of Growth Friday. Our Growth 360 system is built specifically for professional service firms like med spas that need an integrated approach to client acquisition.

Why med spa marketing is different.

Med spa clients are different from general healthcare patients. They are motivated by aesthetics and confidence, willing to invest significantly in their appearance, conducting extensive research before choosing a provider, and influenced heavily by visual proof of results and peer recommendations. This means med spa marketing needs to be both highly visible and highly aspirational.

The core channels of med spa marketing.

Local SEO: being found when clients search.

For most med spas, local SEO is the highest-ROI marketing channel. When someone searches "med spa near me" or "botox in [city]," they are ready to book. The foundation of med spa local SEO is your Google Business Profile. For more local SEO strategies, read our guide on Top 10 Local SEO Strategies for More Local Leads.

Content marketing: building trust before the consultation.

Med spa clients research extensively before they book. Content marketing is how you answer their questions and build trust before they ever contact you. For a deeper dive into content strategy, read our guide on cluster content strategy.

Paid media: capturing high-intent clients.

Paid search and paid social are particularly effective for med spas because the high treatment value justifies significant ad spend.

• Google Ads for high-intent searches like "botox near me" or "laser hair removal in [city]"
• Meta Ads for visual campaigns showcasing results and reaching clients based on demographics and interests

Every med spa paid campaign should drive traffic to a dedicated landing page optimized for conversion. For more on building high-converting landing pages, read our guide on how to build a high-converting landing page. For more on Google Ads management, read our guide on Google Ads management services.

Social media: visual storytelling and client acquisition.

Social media is particularly powerful for med spas because it is inherently visual. Instagram and TikTok are ideal platforms for showcasing before and after results, treatment demonstrations, and the premium experience your spa offers. Our Social Media service helps med spas build consistent, engaging social presences.

Website UX: converting visitors into bookings.

Your website is the most important conversion asset for a med spa. Our Website Design and UX services are built to maximize conversion rates. For more on building trust through your digital presence, read our guide on how to build brand trust.

Email marketing: nurturing and retaining clients.

Our Email Marketing service helps med spas build retention systems through appointment reminders, reactivation campaigns, and targeted treatment promotions.

Building an integrated med spa marketing system.

At Growth Friday, our Growth 360 system integrates local SEO, content marketing, paid media, social media, and user experience into one unified strategy. Ready to build a med spa marketing system that drives consistent new client acquisition? Book your Growth Strategy Call today.

The legal marketing landscape in 2026 looks nothing like it did even three years ago. AI-powered search, rising ad costs, and increasingly sophisticated legal consumers have reshaped how law firms attract and sign new clients. If your firm's marketing strategy hasn't evolved to match, you're losing ground to competitors who have.

I'm Daniel Harman, Founder and CEO of Growth Friday. Our Growth 360 system is built specifically for professional service firms like law firms that need an integrated approach to client acquisition.

Why legal marketing has changed in 2026.

The legal client journey has fundamentally shifted:

• Over 90% of potential clients begin their search for legal help online
• AI assistants are increasingly used to research legal options before contacting a firm
• Reviews and social proof influence client decisions more than ever
• Rising Google Ads costs mean organic visibility is more valuable than ever

The core channels of legal marketing in 2026.

Local SEO: the foundation of client acquisition.

For most law firms, local SEO is the highest-ROI marketing channel. When someone searches "lawyer near me" or "attorney in [city]," they are ready to hire. The foundation of legal local SEO is your Google Business Profile. For more local SEO strategies, read our guide on Top 10 Local SEO Strategies for More Local Leads.

Content marketing: building authority and trust.

Legal clients research extensively before choosing an attorney. Content marketing is how you answer their questions and build trust before they ever contact you. For a deeper dive into content strategy, read our guide on cluster content strategy. For more on auditing and optimizing your existing content, read our guide on how to audit content marketing.

Paid media: capturing high-intent searches.

Our Google Ads service is built to drive new client inquiries, not just clicks. For more on Google Ads management, read our guide on Google Ads management services.

AI visibility: the new frontier of legal marketing.

As AI assistants become more prevalent in the client research process, appearing in AI-generated responses is becoming a new form of visibility. Our AI SEO service helps law firms build the kind of authority that earns mentions in AI responses.

Website UX: converting visitors into consultations.

Your website needs to be built to convert visitors into booked consultations. Our Website Design and UX services are built to maximize conversion rates for professional service firms. For more on building trust through your digital presence, read our guide on how to build brand trust.

Legal marketing by practice area.

Legal marketing strategies vary by practice area. For employment law specifically, read our guide on employment law marketing. See how we've helped law firms grow in our client showcase, including our work with Peck Law Corporation.

Building an integrated legal marketing system.

At Growth Friday, our Growth 360 system integrates local SEO, content marketing, paid media, and user experience into one unified strategy. Ready to build a legal marketing system that drives consistent new client acquisition? Book your Growth Strategy Call today.