Plastic surgeons: Here’s how to generate more leads with SEO

Plastic surgery and SEO might seem to operate on different planes to most people. So why would a plastic surgeon need to know about google rankings and site traffic?

In truth, anyone who runs a business should know about SEO. Plastic surgery is no different.

What is SEO?

For anyone who might not know, SEO stands for Search Engine Optimization. SEO is the collection of techniques that improve both the quantity and quality of traffic to your website from search engines. 

Why is SEO important?

Plastic surgery businesses rely on their customers. In the internet age, customers will – more often than not – come from the internet. In a world like this, being conscious of your google rankings, SEO, and website marketability is essential for survival.

There is so much plastic surgery content online these days, so pushing your business up to the top of google searches is key. How can you stand out against all the other competing companies online?

The answer is good SEO. With good SEO, you can generate more leads for plastic surgeons at your company.

But what can you do to ensure good SEO?

Good SEO practice for plastic surgeons

Identify keywords:

SEO is primarily affected by the existence of keywords. Think about it: when you google something, you don’t write out a paragraph; you keep it short and sweet. For example, if you were looking for a restaurant to eat at in the area, you might search: ‘Mexican restaurant Chicago.’ The search engine will then offer up pages that relate to your keywords.

In the same way, plastic surgeon SEO will be most successful when it relates to keywords. When you regularly use keywords in your content, someone searching for a business like yours will see your site pop up in the results.  

The best way to find keywords that will work is to take stock of your top procedures and services. People might be searching for ‘plastic surgery,’ but it’s more likely they will have a specific procedure in mind already. 

If you keep your keywords specific, you are more likely to generate traffic that will follow through, rather than those shopping around vaguely.

So, bearing this in mind, have a look at your company. Which procedures are you best at, or which procedures are most popular? Use these as your keywords, and you should bring in traffic that is specific, valuable, and turns into sales.

For a bit of help, check out Google’s AdWords. This program can tell you how much traffic will be generated by your keywords of choice. They can also suggest other relevant keywords for you. 

Frequent content:

In a related strain, leads for plastic surgeons will only be successful if your site is frequently putting out content. Considering you need keywords to draw in customers, it also makes sense that you need content in which to put your keywords. 

Search engines look through hundreds of thousands of pages of content, looking for relevant websites for the searcher. The more relevant pages you put out through your website, the higher the chances of you ranking higher.

It goes without saying that this content should be relevant to plastic surgery. Your content should be well-researched, accurate, and helpful. Through your content, you can bring in more customers by being a trustworthy voice. If readers believe your company is to be trusted, they are more likely to turn to you when they want plastic surgery.

In terms of SEO, your content should be mindful of keywords. It’s advised that you use keywords at least once in your title, as well as once in your introduction. They should be spread evenly throughout the rest of the text and not overused.

Online business directories:

Some of us are old enough to remember when the Yellow Pages was essential to a successfully run business. Now, online business directories are the new Yellow Pages.

Search engines trust online business directory websites. For this reason, business pages registered on an online business directory tend to be pushed to the top of search engine rankings.

Starting up a page on as many online business directories – and linking your page to your website – is sure to bring in leads for plastic surgeons.

Make sure your information is clear on these pages. That includes your services, location, website, and a series of photos. People are more inclined to trust a business if it has good quality pictures.

Once you have excellent SEO, you’ll see the leads flood in.