Discover why SEO services for dating websites are essential
SEO is the bread and butter of any marketing campaign. This guide explores why search engine optimization is essential for dating companies.
Are you running a dating website? If so, then you need to ensure that you are using the best marketing strategy. There are lots of ways to effectively market your dating site, particularly in the first year. For instance, you can promote your site through social media. However, a key element of your strategy must be SEO.
More than 97% of interactions online still begin with a search engine. Without SEO, your website is never going to be found and you won’t have the interest necessary to sustain profitability with your company. This is why every business needs the right SEO solution. Now, let’s explore why dating companies should be particularly focused on this type of marketing.
A High Level Of Competitors
You might think that there are only a few dating websites for people to choose from. However, this is not the case. Aside from the main options such as Tinder, Plenty Of Fish, and Badoo, there are countless others for users to explore. One report has suggested that there are more than 2,500 dating websites. Most people haven’t heard of the majority of these because they won’t appear high on the search engine results pages (SERPs).
If a user searches for a dating website using a query such as ‘dating sites’ with a search engine like Google, it will take approximately 0.5 seconds to produce more than 780 million results. Remember, the 7th entry of page 1 of the SERPs is only receiving 3.5% of the total traffic. This means that the vast majority of people won’t even make it to Page 2. That’s why if you want to compete, SEO is critical. It can give you the greatest chance of getting your dating website to page 1 for the terms you want to rank for.
User Trust
When people search for dating websites, they have key goals in mind. They want to find plenty of people they are interested in dating with a service that provides fantastic value and is popular.
Users often believe that the websites that appear at the top of the SERPs are the most popular and more importantly, the best option. Google and similar search engines also work to ensure that the highest quality websites reach the top of the SERPs. If your dating website isn’t on or near page one, then users are going to assume that they won’t get the results they want from using your service.
If your dating website has already been on the market for some time, it’s possible that you have seen a dip in organic credibility. Essentially, this means that there is a lack of trust in your business. The reason for this could be tied to your ranking in the SERPs. A low ranking will give users every reason to question whether they can trust your website to deliver the results they want.
Do be aware that users are acutely aware that Google filters results based on quality. So, if your dating website is low down it could be perceived as a low-quality option, spam, or potentially even unsafe.
High Numbers Needed
A key factor a user will consider when choosing a dating website is how many people are already members of the service. The reason for this is obvious. More members will make it easier to find the right match and increase the likelihood of dating success. While Tinder is largely used as an app, it can also be accessed online and has more than 57 million active members as of 2021. This is what you’ll be competing with on the market. To stand out, it’s essential that your website does see a high volume of traffic. That will only occur if you have the right SEO strategy which will guarantee your dating website is found.
Respond To New Trends
You might assume that it’s easy to set up an effective marketing campaign for your dating website but bear in mind that you have to be aware of the latest trends to see success here. For instance, research will highlight that the majority of people using dating websites are under 30.
Studies also suggest that this specific target audience is more likely to explore new ways to search online. One report suggests that 30% of those under thirty will use voice search through their mobile devices. So, if you are setting up an SEO campaign, it needs to be optimized for this specific technology. This could mean less of a focus on short keywords and more of a focus on content that answers specific questions that users are interested in such as:
What is the best dating website?
What should a dating website profile include?
What types of pictures should I use for my dating profile?
Voice search allows for users to ask these questions directly in a way that is easy and efficient instead of relying on keywords.
SEO Can Have A Huge Impact
You might be curious about the impact that the right service can have on a dating website. Research shows that the effect could be quite significant. For instance, one study found that using typical SEO strategies caused the traffic of a dating website that was less than half a year old to jump from 7,000 visits per day to 14,000 in just one month. SEO is just one piece of the puzzle, but it can get users to find and visit your site. It’s always going to be the starting point for successful conversions.
SEO services are crucial for every modern online business. But they are particularly relevant for dating companies because of how users perceive, search and engage with companies like this online. Without the right SEO service in place, you are always going to be lost in the crowd of other options users can explore.
Looking for dating SEO services? At Growth Friday we are experts at SEO services for dating websites and building a custom strategy for your dating website. Book your free SEO discovery call today with our Founder to learn more.
