Med Spa SEO and why it is so important

The Importance of Med Spa SEO

In today's business world, having a presence on the internet is essential. There are a variety of effective ways to tackle your med spa SEO. Whether that be through social media accounts, online advertisements, or your online website (hopefully all three), you want to make sure your business is presented to every consumer possible.

Still, just because you can create an online presence does not mean that customers will be flooding the doors of your business. Why not? Well, there are so many companies out there that are trying to do the same thing as you and your business; bring customers in. 

Now, you might be asking, "how does one business generate more traffic than a competitor?" The answer to that is not so simple, but one way for sure is through the use of search engine marketing. Search marketing is defined as ". . .a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo.

With that being the case, you must be wondering, what is the key to search marketing? The answer: search engine optimization (SEO). 

Search Engine Optimization (SEO)

Search engine optimization is one of the two main aspects of search marketing (the other being pay per click (PPC) advertising). In summary, (and this applies to all businesses) med spa SEO is ". . .a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website." 

So in layman's terms, SEO is the process of making your site appealing to the aforementioned search engines in Google, Bing, and Yahoo. But how does one do these search engines determine what sites are optimized versus ones that are not? The answer: web crawlers. And no, this is not referring to spiders. 

Web crawlers, in layman's terms, are the assistants of search engines. They store web page data (content, copy, index) for any website on the internet to determine which pages would be most useful for someone exploring the world wide web. The main objective of SEO is to make your business the top search result when someone goes to analyze your specific field. 

For example, say you wanted to generate more traffic to your medical spa website. What you would need to do is ensure your website has strong keywords and phrases. 

Keywords and Phrases

When it comes to SEO, there are two types of keywords; short tail and long tail. Below is the difference: 

"Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or even more words.

When searching for more specific results, web users tend to type a longer query (a long-tail keyword) into Google or another search engine to get more relevant results.

By contrast, if they are only searching for a general topic, then they're more likely to enter a short-tail query of one or two words."

With this being the case, a business must incorporate both into their website to generate as much traffic as possible. 

Using a medical spa as an example, the business should incorporate terms and content on its website to get people looking for massages, micro-needling, Botox, laser hair removal, et cetera, to their website. Still, those terms are only short-tail keywords. A medical spa that wants to be at the top of the search engine will also include content on its website that contains long-tail keywords.

Yes, long-tail keywords are more intense than just having the word "spa" on the website, but long-tail keywords allow you to hit a niche target by answering specific questions, discussing certain topics, and so on. 

For example, suppose the aforementioned medical spa wanted people looking for information on dermal fillers. In that case, the business's website should have something concerning dermal fillers, what it is, how it is used, et cetera. Thus, a long-tail keyword for the example would be something along the lines of, "What are dermal fillers and how are they used?" This would allow the medical spa to become more frontward-facing for individuals on search engines looking for that specific information. 

SEO is becoming more and more important every day as the world becomes more digital. So, if you own a medical spa looking to generate leads and pick up more clientele, you will need to put effort into building out keywords and topics on your website.