7 Questions to ask your marketing agency in Santa Monica

The modern business environment is highly competitive and companies can only survive if they have a strong marketing campaign in place. A good marketing agency will come up with a custom strategy based on your unique requirements and budget. Digital marketing is a complex and comprehensive strategy that can help you reach the right audience quickly. Choosing the right digital marketing agency can help you reach new heights and beat your competitors. Here are some questions you can ask your marketing agency in Santa Monica to ensure they’re the right choice for you:

1. What kind of services do you offer?

Most digital marketing companies offer a wide range of services ranging from SEO to reputation management. You will need a combination of different strategies to get ahead in your industry, which is why it is a good idea to look at what the agency has to offer. Make sure they offer essential services like SEO, PPC, content marketing, local SEO, social media marketing, and email marketing. 

2. How much experience do you have?

Marketing is a very organized field backed by data and polished techniques. Most marketers undergo extensive training to understand all of the nuances of this field. However, just training isn’t enough and some hands-on experience is essential. Make sure your marketing agency in Santa Monica has some experience in the field. Companies that have been around for a few years will provide more comprehensive assistance. 

3. Are you familiar with my niche?

Different clients require different marketing approaches. Strategies that work for a lawyer or a real estate agent may not work as well for a retail store or a coffee shop. If the marketers have some experience with your field, they will be able to provide a much better and nuanced solution to your marketing needs. 

4. What type of packages do you offer?

Marketing agencies usually offer different kinds of service packages. For example, you can book a basic SEO package for setting up a strong SEO foundation for your company. Some agencies offer a comprehensive digital marketing package that includes everything from website optimization to content marketing. Companies also offer different tiers of marketing packages so you can choose basic, standard, premium, and other such options. 

5. Can I hire professionals on retainer?

Some clients need tailored services and find marketing packages to be limiting. If that’s the case with you, ask your marketing agency in Santa Monica about their hourly, daily, weekly, or monthly retainer rates. Most agencies will offer customized quote and retainer services based on your requirements. 

6. Do you provide regular marketing reports?

Marketing reports are an excellent way to keep track of your campaign's progress. Most agencies will provide a detailed report every week or month based on your requirements. These reports show whether the campaigns have reached their targets or achieved any milestones. Check the key performance indicators to understand where your marketing campaign stands. 

7. When will I start seeing results?

A marketing agency in Santa Monica will give you an approximate timeline of the results of your campaign. PPC starts showing some results almost immediately while SEO can take anywhere between 3 to 9 weeks to show any movement. An experienced marketer won’t provide a concrete timeline because these things are difficult to predict, but they will tell you when you can expect to see some movement. 

Asking these questions will help you determine whether the marketing agency in Santa Monica is the right choice for you. Don’t hesitate to discuss the pricing, marketing services, and marketing strategy in detail during the consultation. That will help you make an informed decision.