Importance of dental SEO for your practice
The internet has made access to health services more convenient than ever. Before, people would use physical directories to get the contact information of potential dentists. These days, patients can now use search engines to find dental clinics and learn more about their processes through their websites.
It has also been a boon for dentists since they can promote their services online and maximize the reach of the web. Unfortunately, this means there’s plenty of competition to contend with. You’ll have to exert even more effort in making your clinic stand out from other dentists.
That is the case, of course, unless you choose to employ a dental SEO company like ours. Dental SEO companies know all of the latest SEO strategies to put your dental clinic at the top of search engine results pages (SERPs). Before we get into the other benefits these offer, however, let’s talk about what dental SEO truly means.
What is Dental SEO?
Dental SEO (aka search engine optimization) is essentially optimizing your clinic’s website to ensure that it gets a high ranking on search engine results pages for relevant keywords (i.e. search terms that your prospective customers are using to search on Google). Nowadays, patients do their research before they visit a service provider, even dental clinics. In fact, 68% of online experiences start with search engines, so it only makes sense to take advantage of dental SEO for your practice.
Local dental search engine optimization is even more crucial since it focuses on making your website more visible to patients in your area. People need to know that you’re based in a particular city or town so that they can visit your clinic when they need your help. With our managed local SEO services, we can do that and more.
Why Optimize Your Dental Website for Local Search?
SEO for your dental practice and website might not seem like a priority right now. However, you can’t really afford to ignore it anymore. If you don’t optimize your site, people won’t be able to find it, and, ultimately, your clinic.
This is not just the case with SEO in general but also with local SEO. You can’t discount the advantages of making your site more visible locally. 46% of all Google searches are for a local business or service provider, and the number is expected to rise over the years.
The Benefits of Local SEO for Dentists
Local SEO has plenty of benefits for dentists and their clinics. Here are the top three advantages:
Bring More Patients to Your Clinic
Optimizing your website entails sprinkling relevant keywords into content on all pages, whether it’s your home, about, contact, or blog pages. By doing so, you associate your site with those key terms, and your domain may show up in the SERPs when patients use those in their search queries.
Even something as simple as adding your clinic’s location can do wonders in increasing your online visibility. For instance, incorporating the keyword “dentist NYC” throughout your pages can boost the chances of your website showing up when people look for dentists in New York City.
If people know that you provide dental services in their neighborhood, they’ll be more inclined to visit your clinic after learning more about your expertise on your website. As such, it’s highly likely that more patients will come to your clinic.
Of course, there are other variables to consider, but this is the basic premise of local SEO. Our dental SEO company can help you navigate through the complex world of search engines and gain organic traffic for your clinic.
Build Trust and Credibility with Patients
Have you ever noticed how businesses in the first page of the SERPs are perceived as more credible and trustworthy? This is because Google has specifically created its algorithm in order to find the most relevant and authoritative sources online. As a result, users place great trust in the links that the search engine lists for them.
Through local dental SEO, you can get on the coveted first page of SERPs for your local keywords. With this, you can improve patients’ perception of your brand.
It goes without saying, though, that you have to be a source of valuable information to build trust and credibility with patients. Don’t just market your services and hope for the best. Instead, position yourself as an authority in your niche. This way, you can gain the trust of search engines and human users. Our local SEO services are specifically designed to help you be seen as an authority, not just a website with appropriately placed keywords.
Get More Leads
Driving more traffic from search engines to your website doesn’t always equate to getting a lot of clients. This is because not all online visitors will convert to visiting patients. Don’t be dismayed, though. You can still establish a relationship with these users as long as you obtain their contact information. That’s when they become leads.
When you optimize your website for local search, you can get more leads. These leads are people who’ve expressed interest in your services, but they’re not ready to make that leap from visitor to the patient yet. They might not have dental problems now or they’re just looking at the different options they can consider.
How Our Dental SEO Company Can Help
With significant experience in local SEO as a dental SEO company, we understand that the entire process of optimizing your website may sound complicated and overwhelming. That’s why we offer our managed local SEO services for dentists and their practices. We ensure that you get to reap the benefits of local SEO without having to study the intricacies of the process.
Book your free SEO strategy call today to learn more about our affordable small business marketing services that can help you grow your online presence. All calls are obligation free and guaranteed to be of value to you.
