Local online marketing Los Angeles

If you want your SEO to be effective, it's time to go local! 

SEO stands for search engine optimization. In practice, this means the actions you can take to boost your rankings in the search engine results. Local SEO on the other hand, relates to your business’s ranking in the local area, in this case, Los Angeles. The great news is that businesses choosing to use local SEO for the Los Angeles area can see a wide range of benefits such as increased conversions. Keep reading to find out more.  

Why is local SEO so important? 

Online marketing in Los Angeles is vitally important to all small to medium businesses, with local SEO being one of the most critical as it provides businesses a way to compete against larger national and multinational companies with huge marketing and SEO budgets. 

Indeed, up until Local SEO became a thing, smaller businesses found it almost impossible to rank in the search engines results on the first page (Where most of the conversions come from). However, by allowing businesses to be ranked in terms of Region an entirely new way of finding companies online was made possible, making local SEO an effective strategy that can still be put to excellent use today. 

Grow site traffic

One of the most significant advantages of using Local SEO for Los Angeles businesses is that it can help you grow the amount of traffic visiting your site. Site traffic is vital to business, even when you are looking to get customers to visit your premises IRL because it provides details of your location, where to find you, and what you offer. All things that can help customers decide to come and visit you in person. 

Of course, increased site traffic is also great for other reasons such as better overall SEO rankings, and brand awareness. More site traffic can mean a boost in online sales too, something that will be of particular interest to those businesses that allow customers to make their orders online and then rely on delivering these out to the Los Angeles area.  

Boost conversions 

Of course, one of the most vital aspects of boosting conversions is making sure those that visit your site are an excellent match for the products and services you are offering. In marketing, this is often known as segmenting the demographic. That is finding a niche where your products appeal and splitting it down further to specifically target a certain group within that niche (a segment). 

The great thing about using Local SEO is that this segmentation work is done for you. After all, you are deliberately targeting potential customers that live in a specific area. Something that can in turn help you make more genuine sales, rather than just attract more visitors to your site.  

Reduce marketing costs 

Another major benefit of using local online marketing in Los Angeles is that it can help to slash marketing and advertising costs. Indeed, instead of wasting money and resources on things like signs, flyers, and TV or radio adverts, many businesses find it much more effective to just optimize their site for local SEO.  

Maintain an edge for longer 

Anyone in the business of SEO knows that you can be in the top spot one day, and lose it the next. Yes, Local SEO can seem like a fickle mistress, even though there is a great deal of work that goes on behind the scenes to get companies that are no 1 or now even no 0 ranking spots. (popular because they will be the first ones people see when making their search). 

However, the good news is that when it comes to local SEO, the effects are far more long-lasting. Indeed, by optimizing your business's pages for local SEO in the Los Angeles regions you can see a significant ROI, for a single and relatively cheap strategy. 

Helps your business integrate into the local community 

Local online marketing in Los Angeles is also essential because it helps you to build a solid customer base from the local community. Indeed, by linking and referring customers to other local businesses you establish yourself as part of the community, and as an organization that is interested in investing in keeping it alive. 

It makes perfect sense if you think about it too, because if you want people from the LA area to buy from you, showing them that you are an integral part of the LA community is only going to help build trust, and brand recognition.  

A note on special rankings

Last, of all, we couldn't possibly complete this post on local SEO for Los Angeles' Businesses without talking about the special ranking that Google offers in their search engine results. Of course, what we are referring to here is Google's 3-pack. This is the setup that occurs when you search for a topic and location, usually with a map, and the three top businesses related to that topic in the area. 

For example, if you searched for Los Angeles Hairdressers you would get results for the top three ranked in the LA area. Although, with large places like LA, splitting using additional local SEO words like Santa Monica, Pasadena, or Beverly Hills can be effective too. This is because it gives small to medium businesses another shot at ranking within the top three, as there will be fewer businesses fighting it out in each area, than in LA overall! 

Raking within Google’s 3-Pack is also worth pursuing because of the information displayed in these results. Unlike the 7-Pack or map view businesses displaying in the 3-Pack space will have their opening hours, full address, and even a short description on view, something that can help customers click through to their site, instead of going with the competition. 

Final thoughts

Now that you know all about the benefits of local SEO in Los Angeles, you are probably wondering how to put local SEO in action for your own company. Well, the good news is that there are many strategies you can use, such as using keywords with local references in them, as well as backlinking to local sites, organizations, and events. 

Although, just like regular SEO, local SEO is best done by an expert that has an in-depth understanding of all the subtleties involved. With that in mind, book a discovery call with our experienced team Growth Friday today, and discover all services we provide that can improve your business’s local SEO in the Los Angeles area. You can even check out our in-depth post on what is included in the service we offer here.