Benefits of Local SEO for Santa Monica Businesses
Santa Monica is home to some of the most popular brands in the world including Atlantic Aviation, Saban Capital Group, and Illumination to name just a few. In terms of specific industries, the city has become a popular home hub for game developers such as Activision, Naughty Dog, and Treyarch.
This is a fantastic location to start a business, but you do need to market your company the right way.
Are you thinking about setting up a local service business in or around Santa Monica? If so, then it’s essential that you use the right promotional strategy that will target a local audience.
That’s where local SEO is essential.
A Quick Break Down Of Local SEO
According to Moz, local SEO is the process of improving search visibility for companies that serve customers on a face-to-face basis. Others have suggested that local SEO provides an integrated solution for marketing local companies and ensuring that searchers receive the right results based on their location.
Essentially, local SEO will ensure that local customers searching for the products or services that you offer will find your company online. From on-page optimization to content creation and even Google My Business (GMB), there are countless ways agencies achieve this goal.
Regardless of whether you are setting up a new company or you want to boost the performance of an existing brand on the market, the right Santa Monica SEO agency will provide the solution you need. Let’s explore some of the best benefits of using local SEO the right way.
Boost Your Visibility
First, local SEO services in Santa Monica will help you reach a larger group of customers. Don’t forget, the first 4 results on Google receive more than 60% of the total clicks. This doesn’t even take into account those paid ads that appear first.
So, if your business doesn’t appear in the first five positions for your target keywords or search terms, you’re in trouble. Your target audience may not even be aware your business exists.
Using professional local SEO services, it’s possible to ensure that customers can find your business in the organic results at the beginning of the search engine results pages (SERPs).
This can be achieved using on-page SEO tactics. Using On-page solutions an agency will work to change your website so that your SEO performance dramatically improves. This could include:
Optimization of URLs, title tags, content, and meta descriptions
Adding location pages to your website
Improvements to the overall internal linking structure.
On-page SEO solutions can be customized to ensure that they correct any issues with your website specifically.
Increase Relevant Traffic
Your current website traffic numbers might be a lie. While thousands of people could be visiting your website daily, very few might have the ability or desire to visit your business in person.
That’s why it’s important to focus on improving local search numbers. According to one report, 72% of local searches triggered an in-person visit within five miles of the user.
If you use a typical SEO solution, the results are going to be too broad. Local SEO narrows the field and ensures that you avoid website visits that are going nowhere.
Getting international interest with a local service company is a massive waste of time. You need to focus your marketing closer to home.
As well as gaining more relevant first-time visitors, local SEO can also help you secure the crucial returning customer. Using an SEO company Santa Monica solution, you can increase the chances of a user finding your business again once they have visited it the first time.
Build Trust
Users often assume that the sites that appear first from searches online are the ones that they can trust. The behavior of users suggests that they believe Google and other search engines won’t steer them down the wrong path.
If you can gain a prime top position in the local searches, you will increase the trust and respect that users have for your business and your brand.
A local SEO agency will help you effectively reach the top of the results by managing your Google My Business profile. This includes adding posts to your profile regularly and sharing images to ensure that it remains fresh and provides real value to users.
There are various steps SEO experts can take to optimize your profile. They can:
Answer questions from users
Set up messaging
Ensure that your contact information is correct
Complete every section for you the right way.
Taking these steps will ensure that your Google Business profile becomes the ultimate customer acquisition tool for your brand. Remember, according to research, 84% of searches are discoveries. This means that users are more likely to find your business when looking for a service that you offer.
Build Up New Connections
Making the right connections with your business can help ensure that your company is seen as a vital part of the community in Santa Monica. As you might have guessed, local SEO services can help you achieve this goal.
How, you might ask? Part of a local SEO solution includes strategic link building. An SEO agency will work to ensure that your business is connected through links to the right websites and solutions online. This doesn’t just mean backlinking your site to websites with high levels of domain authority, although that’s a goal. It also means connecting your business to other companies and organizations that are considered to be pillars of the local community. This is possible using advanced link-building solutions.
As well as boosting your ranking overall, it helps open the door to working relationships that will support your brand in the long term. You can connect to companies that can help you expand your customer reach through the right type of referrals.
Provide Value
Using a local SEO solution, you can guarantee that you are providing the level of value customers want and search for. Gone are the days when the right price was enough to attract an audience. Consumers want more from companies they buy from. They want value in different forms including engaging content that is both useful and targeted. Part of a local SEO solution can include fantastic, high-quality content writing that can even trigger lead generation or cause users to make a purchase decision.
Articles and blog posts with local relevance will increase your optimization while also ensuring that users have a reason to return to your site or arrange a visit to your company. It can help create brand loyalty or lead to a successful conversion.
More Reviews
Customers will always look for evidence that they can trust your business. Aside from noting where your business appears in the SERPs, they will also search for reviews of your company. One report from Bright Local suggests that 87% of users will check out reviews online before purchasing through a local company. Offering a good service is a great start to gaining the right attention. However, you still need a local SEO solution to ensure that you gain more reviews from customers. A local SEO agency can even help you respond to those reviews the right way to ensure that they are more powerful as a marketing tool.
Beat The Competition
Do you have the upper hand against your main competitors online? Local SEO can provide you with the edge you need, particularly if your rivals are using traditional SEO solutions. Indeed, with Local SEO you can achieve a long-term competitive advantage over a company like this. Particularly if you use an agency that will identify your main competition and determine how well your current strategy is performing. They can then recommend the right improvements that your business needs.
Perfect Your Marketing Strategy
Getting your SEO marketing strategy right isn’t easy. There’s a lot to consider here. For instance, you need to make sure that you are targeting the right keywords. A local SEO solution will ensure that you are targeting the right keywords from day one and positioning your business to perform well with your local target audience. This is a complex process. The right agency will complete all the legwork for you. They will provide you with a hands-off approach to optimization that does deliver the results you want.
Get The Support You Need Today
Local SEO in Santa Monica could provide incredible long-term benefits for your business. The best local SEO solution will help ensure that you beat your competition, grow your audience, and achieve wonders with your marketing campaign. You can boost levels of trust in your brand and ensure that you reach customers that are likely to convert and visit your company. Growth Friday have years of experience in local SEO services. With their expertise, you will be able to take your marketing strategy to the next level online using the latest on-trend optimization tactics.
