How SEO can create leads for landscaping contractors

SEO is an invaluable tool to help small businesses and tradesmen connect with potential clients and customers on a daily basis. The internet is increasingly saturated with servicemen trying to make a living, which can make it hard to be noticed above the noise of competition sometimes. The world of landscaping SEO is no different- maneuvering the lengthy processes of being noticed on a large search engine can be a labour intensive endeavour. SEO is still a skill that is shrouded in a lot of mystery, so it can be hard to know where to even begin.

However, with the help of a few tricks and some expert help, the process of search engine optimisation doesn’t have to be intimidating. If you feel that your clientele could benefit from a slight boost, then consulting with landscaping SEO services could be the right move for you.

What is SEO?

SEO (also known as ‘search engine optimisation’) is the process by which a website can become revamped in order to be more favourable amongst search engines all across the web. This favour translates to your site ranking higher amongst the search results of certain set keywords- and, therefore, more likely to be noticed by prospective customers. 

We use search engines every day in ways you might not have even realised. If you’ve ever typed a few words into websites such as Google, Bing, or Ecosia, you’ve called upon these engines to show you what they think you’re looking for. If you’ve ever asked Siri a question, you’ve likely been redirected to an answer found via search engine. By optimising your site’s place in this system, you can tap into a variety of new customers and generate a swathe of new business.

How does SEO work?

Search engines rank the sites in their search results based on a number of criteria. The main ones which will be discussed below are keywords and votes. Most sites which rank highly in search engine results have good search engine optimisation because they utilise a mixture of both factors. 

What are keywords?

Keywords are one of the methods by which search engines evaluate your site in their rankings. Keywords denote the terms which are searched by customers when using a search engine. If your site has an abundance of relevant terms (which are likely to be searched for) this can maximise your chance of rising through the results rankings. 

It’s important to keep keywords in mind when selling a service such as landscape contracting as the demographics of your target audience are important. Local consumers are vital, so centering your keywords around the location, service, and model of your site’s purpose can help to draw traffic that is likely to follow through to a purchase or consultation.

What are votes?

Votes are the second big factor that search engines consider when assessing each site they direct towards. Votes, in the case of SEO, refer to the incoming links to your website. These incoming links are seen on the algorithmic side of the engine as marks of quality and approval- after all, if your site wasn’t reputable, why would so many other sites be interested in referring to it? 

These links are evaluated both in their quality and their quantity. A higher quantity and higher quality of links is likely to push the ranking of your website upwards. 

Why should landscaping contractors care about SEO?

The majority of potential clients use the internet in order to find tradesmen for their needs, which means this is a huge group of customers which could be going to waste. If you’re not taking full advantage of search engine optimisation in order to connect yourself with the relevant clients. 

Taking the time to learn about and maintain your site’s SEO is not an option that is available to everyone- especially those who might be busy running a business. If this is the case, then landscaping SEO services could provide a solution. By communicating your business’ needs to a professional with experience in search engine optimisation, you can rest assured that your business’ needs will be taken care of.

Conclusion

SEO has a huge number of uses that can completely revolutionise your company’s approach to marketing. By closely monitoring the keywords you’d like to target, you can take some measures to make sure that your site ends up in front of the relevant people who are likely to purchase your services. Knowing your audience is vital, and can make or break a SEO strategy.