The power of plastic surgery SEO
The plastic surgery industry is a highly competitive field; many practices employ attention-grabbing marketing strategies to stand out from the rest. Thanks to the influx of advertising and the technicalities of the internet, connecting with new clients using digital marketing can be complex and difficult.
However, there are many digital marketing strategies that can increase one’s chances of connecting with new patients. One of the most time-tested digital marketing approaches is search engine optimization, or SEO. In fact, 76% of the time that people search for a practice within their locality, the search ends with them calling one of the services on the results page. This is all thanks to the impact of SEO.
So how does it work and how can your plastic surgery practice benefit from it? We’ll discuss this and more below.
SEO in the Healthcare Industry
Everything is happening on the internet. Businesses need an online presence if they want to survive and thrive in an increasingly competitive market. Companies in the healthcare sector are no exception, with plastic surgery specialties among the most affected.
Unlike most other healthcare niches, plastic surgery practices mostly offer elective procedures. While reconstructive surgery is an exception to this, the vast majority of plastic surgery practices primarily offer cosmetic procedures. There is no sense of urgency for these, so practices need to actively advertise their work to entice clients. The best way to do this online is through search engine optimization.
How Plastic Surgery SEO Connects Practices With New Clients
At the most fundamental level, search engine optimization is a strategic manner of building your website and the content within it to increase your online visibility by enhancing your search result rankings. The closer you are to the front page of Google, Bing, Safari, and other search engines, the more prospective customers will visit your website and contact you for an appointment. Here are some other ways that plastic surgery SEO can help your practice connect with your target audience.
1. Boosts Brand Awareness
Branding is the heart and soul of marketing, and good branding brings practices to new heights. A recognizable brand establishes the company and its goods and/or services in their audience’s minds. Being well-known greatly influences the decision-making processes of online users, as they will think of your practice first and then trust that your practice can handle their care properly. If your branding is consistent across all platforms, you can see up to a 23% increase in revenue.
Due to the kind of service offered by plastic surgery practices, good branding becomes essential. Your procedures make life-altering changes that could permanently improve or worsen a customer’s appearance, so you must create branding that promotes trust between you and your prospective clients. You can achieve this by sharing authoritative blog content rich with keywords, FAQs, and customer testimonials. Aside from establishing you as a reputable business, these practices will also increase your visibility.
2. Targets the Right Audience
Strategic SEO can be used to market your practice to a niche audience. For example, if you’re focused on reconstructive surgery, then you can target your SEO to help your website or ads show up on the search results of people who need reconstructive surgery more often than the results of people who are looking for nose jobs or face lifts. By targeting the market that is in need of your specific services and is ready to commit to them, conversions go up tenfold.
Securing these high-quality leads with strategic SEO makes your campaigns cost-efficient and effective. That’s why creating content with the most-searched-for key phrases and long-tail keywords is essential. While this can be complicated for people who are not well-versed in digital marketing, our experts at Growth Friday provide managed local SEO services to help you boost your practice’s reach and conversion rate.
3. Establishes Your Practice as an Authority
A big part of SEO is creating authoritative content in the form of blog posts. The most direct benefit of these is the addition of keywords to your site that search engines look for. However, also consider how these blogs, articles, or press releases impact your audience.
If done correctly, the content can establish you as an authority in the field. This is immensely beneficial for your branding, as practices that know what they’re doing are far more trusted. This attracts more clients since they’re confident in your ability to deliver what you can offer. When creating content for your blog posts, really dig into the topics, showcase your insight, and include an FAQ section at the end.
4. Improves Customer Experience
Technical SEO is the process of optimizing things like the health, functionality, and security of your website. If your website meets or exceeds these technical requirements, search engines will “recognize” it as a good website and prioritize your website in search results.
However, the boost to SEO is not the only benefit of doing this; a well-functioning website provides a seriously improved customer experience. When the user interface is optimized, site visitors will have a much easier time navigating the website, submitting patient forms, contacting you, and learning more about your services.
Reach New Clients With Managed Local SEO
Search engine optimization isn’t a one-and-done thing; it’s an ongoing process that must be constantly adapted to the latest trends. It can also become seriously complex and difficult to keep on top of while also running a plastic surgery practice.
Instead, let our professional team at Growth Friday take care of it. Our healthcare SEO agency offers managed local SEO services that cover a wide array of digital marketing needs, and we can give your practice the boost it needs to reach your target audience. Reach out today via our contact form to learn more about what we can do for you. We look forward to hearing from you!
