SEO for personal injury attorneys
Out of millions of claims, about 16,000 personal injury cases go to court every year. This means that there's no shortage of clients for your personal injury law business; if you're having a hard time connecting with them, you just need to master reaching out to them and generating leads. The missing link between your law firm and the personal injury victims in your area is your online visibility; to close this gap, you have to increase your visibility through the use of personal injury lawyer SEO.
What exactly is SEO?
Search Engine Optimization (aka SEO), refers to the technique of optimizing your law firm website so that it ranks higher in search results for desired search terms (otherwise known as keywords). Properly optimized content is vital, as a whopping 95% of people never check the second page of their Google search results, and only 25% even look beyond the first three results. This means that most injury victims won't dig very far while looking for an attorney, so your personal injury lawyer SEO must be strategic and effective enough to land you high up in your target audience's search results.
Personal injury attorney marketing
A successful law firm marketing campaign should leverage multiple marketing strategies such as search engine optimization (SEO), content marketing, local SEO, social media, and online advertising to reach potential clients across the various stages of their "sales funnel". An injury lawyer's approach to these strategies can maximize the chances of success, and having a multi-channel approach to marketing avoids reliance on one channel for all business growth.
Looking at SEO specifically for personal injury lawyers, the opportunity is huge - both from a finding more clients point of view as well as finding a higher value client, more frequently.Let's take a deeper dive into why SEO for personal injury lawyers is so important.
SEO for personal injury attorneys is an important part of a law firm's marketing strategy
Search engine optimization is an absolute necessity for any successful law firm, including personal injury lawyers. Here's why:
A marketing channel with long-term rewards
A personal injury victim generally does not receive ongoing benefits, so repeat business is typically uncommon forsuch firms.
To ensure a steady influx of new leads every month, consider investing in search engine optimization (SEO) visibility. An SEO practitioner can help you to stay visible on Google, and although there is a cost associated with this, it istypically significantlylower than the costs associated with more traditional forms of marketing such as billboards and commercials.
Proven to bring in fresh client leads
Personal injury lawyers can't often retain clients because most people don't have to make injury claims every month. This means that you need an advertising channel that will keep generating new leads for your law firm. This is where SEO and targeted traffic come in; if you invest in SEO optimization now, you'll continue reaping the benefits for years.
Ability to target higher-value clients
A well-executed SEO strategy allows you to target more affluent geographical areas and/or potential clients searching for services that are more profitable for your particular law firm, giving you the ability to increase the average value of your client base.
Reduce your lead acquisition costs
Reducing lead acquisition costs should be a key focus for any law firm. As competition increases, companies look to make the most of their budget and prioritize low-cost lead acquisition strategies over expensive outbound campaigns. One way to reduce lead acquisition costs is by leveraging inbound marketing techniques such as SEO. With SEO, over time your search rankings will improve resulting in a greater number of leads, whilst your cost of SEO remains fixed every month.
Provides the ability to expand your practice
Over the years, some of our partner law firms have increased their capacity by hiring extra personnel, relocating to bigger facilities, or expanding their business into additional cities. Put simply, growing your law practice - and reach - via a well-implemented personal injury lawyer SEO strategy is a real possibility.
Enables you to compete with much bigger law firms
Personal injury lawyer SEO levels the playing field between you and bigger law firms. With enough tweaking and strategizing, your small firm or solo personal injury law practice can appear on the top of Google's search results, giving you a serious leg up in the market.
Larger firms may have a huge budget for TV ads, but you can invest a fraction of that with managed local search engine optimization. Your revenue and the size of your office have no bearing on your online visibility when your site is properly optimized. Our SEO practitioners can work within your budget to help you compete effectively with the big shots in your area.
Generates measurable results
If you paid $150,000 per month for TV ads or $5,000 per month for billboards, how could you measure the success of your advertising strategy? How will you calculate your actual CPL, or cost per lead, when you don't know the exact number of leads you're generating from each of these channels?
Result tracking isn't a problem with our managed local SEO campaigns. We implement keyword tracking and other web tracking indices for all of our clients from the start of their SEO campaign. That allows us to track and measure the results with ease so we can benchmark what we have done. We also send a monthly report of these results to our clients.
Meet your clients where they are
Most, if not all, injury victims go to the same place after their injury: Google. An accident victim will not wait for your TV commercial to air before deciding on what to do; they are likely to start searching for information right away. Injury victims tend to search for things like “what to do after an accident in TX”, “MI car accident lawyer”, or “personal injury lawyer near me.”
Ranking for "service + location" keywords
However, because the law often differs from one state to another, many searchers will also include their state in the query. This means that their specific queries are typically something like “how to find a personal injury lawyer in NJ” or “what to do after a car accident in Utah”. Many people make localized searches for their personal injury questions.
We can use these localized questions to your advantage. Since only your local audience will be using those keywords, we can target them to direct traffic to your site through local search engine optimization. Our managed local SEO services will improve your overall keyword rankings and make you the go-to attorney for personal injury claims in your area.
Ranking for "near me" related keywords
There are high-yield search phrases for each industry. An example of a common keyword for personal injury lawyer SEO is a phrase like “medical malpractice lawyer near me”. Google ranks results for these phrases based on:
The proximity of your listed address to the location of the person searching.
Your popularity is in part defined by how many citations you have on the internet.
Your Google Business Profile listing quality
Quality and relevance of your content.
Prove your expertise by answering common questions
Victims often turn to Google with many questions about their predicament. Some of their most common questions after getting into an accident include:
How much should I ask for in a personal injury settlement?
What are the steps in a personal injury lawsuit?
What is the statute of limitations for personal injury?
How do I find a personal injury attorney?
What to do after a car accident?
Can I do SEO in-house?
Some attorneys believe digital marketing and content marketing are sufficient for good search engine rankings. They may investin a few blog articles, aiming to gain SEO value from keyword research. However, many lack the knowledge to beginproper keyword research. As a result, their blogs often go unnoticed online as they are not strategically written for SEO.
Personal injury law firms have highly competitive SEO strategies. If you are a personal injury lawyer seeking to increase visibility and attract more clients, it is not recommended that you take on a DIY approach, but rather work with an expert in Local SEO with a proven track record of delivering stellar results for law firms.
An effective SEO strategy
To enhance visibility in organic search engine results, it is necessary to optimize content correctly. This includes crafting quality content, conducting keyword research, including descriptive titles, utilizing keywords in URL structure, and fulfilling other essential steps.
Creating quality content
Creating content for your website that is of high quality, while including relevant keywords, will help to establish credibility and build backlinks on Google. Creating quality content is however not as easy as it sounds, and why hiring an expert in Local SEO for law firms is critical to your firm’s SEO success.
Strategic backlink building
Backlinks are simply links from other websites back to your own law firm website. They help Google to recognize the value of your website and help with providing a level of trust and authority. Not all backlinks are however created equal, and some can even hurt your law firm's website's ranking. Here at Growth Friday, all of our clients benefit from our long-term relationship with quality, relevant websites that allow us to build the right type of backlinks for your firm.
Technical SEO
This process involves optimizing servers and websites to ensure that search engines can properly index the website, ultimately aiding in improving organic ranking. In short, these are the behind-the-scenes steps required to help improve organic ranking.
Why choose Growth Friday as your marketing partner?
You may choose to handle your SEO internally, but hiring SEO experts guarantees better results. Here at Growth Friday we are experts at developing SEO strategies that work, with over 5 years of experience and a perfect 5-star Google Reviews rating from our happy clients. Furthermore, we even guarantee our results via our 90-day performance promise, allowing you to relax with the knowledge that we are confident in our abilities to improve your organic search rankings and drive more business to your law firm.
Ready to get started with SEO?
Book your free strategy call today with our Founder, Daniel Harman, and let's chat about how we can help grow your law practice. We are experts in SEO for personal injury attorneys and guarantee our results - we look forward to chatting to you sometime soon!
