Why a Google My Business SEO service is critical for local SEO success
We often get asked “does posting on Google My Business help SEO?” So let’s explore the value of a well optimized Google My Business profile, GBP SEO services, and the important role they play in achieving Local SEO success.
Did you know that the majority of businesses haven't even claimed their Google My Business profile? You might be thinking that you've claimed your business and therefore you're done. But if you haven't optimized your profile, then you're probably missing out on potential sales.
But don't worry, we've got you covered. So, keep reading to learn all about local SEO and how you can improve your rankings today.
Plus, we'll share how working with local SEO Santa Monica experts can grow your business to the next level.
How does local SEO work?
Every business knows they need to optimize their site for search engine optimizations to improve their rankings. But not many business owners understand that they can also rank for their physical location.
You probably already know that when you want to search for a local coffee shop, your phone delivers the top choices closest to your location. However, this can benefit more than restaurants and retail shops. Your business can rank whether you are a plumber, electrician, or chiropractor.
So, the next time someone in your general location searches for "top plumber near me", you want to rank in the map pack. And we'll show you how you can do that regardless of your industry or location.
What are the benefits of local SEO?
Today's customers want to shop locally. And they're using the power of search engines to find local businesses they can work with. If you're not ranking for your local area, then you're potentially missing out on business and sales
One of the biggest benefits of local SEO is that you don't have to compete with large national brands. When you focus on the smaller pond in your backyard, you will have a much better chance of ranking. And when you're ranking, you will organically bring in new leads every day from the SERPs.
But the benefits don't stop there. Some more key advantages of having an optimized local SEO strategy include:
Increase brand visibility
Bring more relevant traffic and new leads
Develop trust and authority in your industry
Increased sales
Now that you can clearly see why you should focus on your local SEO strategy, let's jump into how you can get started today.
Maximize your local SEO Santa Monica Strategy
The best way to maximize your local SEO strategy is to claim and optimize your Google My Business account. As we mentioned earlier, too many businesses still haven't claimed their business yet. You might have read that statistic and thought that it didn't include you because you've claimed your business.
But have you optimized your profile? Or did you stop at the simple NAP (name, address, phone number) information?
If so, then you have more work to do to start bringing in new leads organically. Your GMB profile has several areas in which you can create new content to increase your rankings online.
First, if you haven't claimed your Google My Business listing, you need to start there. Second, be sure you include your exact location so that Google can send you relevant traffic to your business. As you build your profile, some other key considerations to include in your profile are:
Categories
Photos
Hours open
Services offered
Text messaging
This extra information will help you stand out from the crowd. As you work with your customers, you can also encourage them to leave you a review. People want to work with businesses they can trust, and Google My Business reviews offer the social proof you need to build that trust factor.
Optimize on-page and off
Your Google My Business account is key to building your off-page SEO presence. However, the work doesn't stop there.
You must focus on your on-page SEO efforts as well. To do this you need a specific page on your website for each of your physical locations.
Don't have one page listing each location. Google will have a hard time knowing which location to rank you for. So, make a separate, with unique content, for all of your locations.
For example, if you have three physical therapy offices in Ventura, Santa Monica, and Thousand Oaks, you need a separate page for all three offices. This will look something like this in your site index:
www.your-domain.com/santa-monica-physical-therapy
www.your-domain.com/ventura-physical-therapy
www.your-domain.com/thousand-oaks-physical-therapy
Now when someone asks Google for a "physical therapist near me" then the search engine will steer them towards the correct office closest to their location. This is how you will continually bring in new warm leads through organic searches. And that will grow your business to the next level without bankrupting the budget with social media ads.
Work with the experts
Many business owners find that it's not hard to build their presence online. However, most don't have the time to optimize their profiles, create unique content for their website, and garner reviews from customers. So, if you find that you're too busy running your business, then you need to work with an expert.
As a top Managed SEO agency in LA, our Google My Business SEO Service is one of our most popular plans. We are experts and understanding how to get you ranking in both the map pack and the SERPs. When you work with us, you'll get a full audit showing the best places to optimize your online presence. Then we'll work to create the online brand presence that will uplevel your business and bring you, new customers, organically every day.
We are the Managed SEO company that business owners can trust to increase their rankings and their sales.
Grow your business locally
Don't let yourself fall into the trap of forgetting to claim and optimize your GMB profile like so many other business owners. Now you can work through the steps yourself to rise in the ranks online. And when you do that, your next customers will find you organically every day.
So, if you're ready to supercharge your local SEO strategy and looking for GBP SEO services, then reach out to us today for your free discovery call. We help business owners, such as yourself, build the business they've always wanted.
